HTTPS (Hyper Text Transfer Protocol Secure) is the medium
through which encrypted information is sent across from a web browser to a
server. It is essential for hotel websites, because it prevents privacy breach
of user data and attacks by hackers onto company database. But besides the
security provided by HTTPS, there are a number of features that make it
an appropriate platform for hotel websites. The most
fundamental of these features are as follows:
1. Enhanced Google Rankings
Search Engine Optimization (SEO) is indeed an
incredible tool. But, smart SEO cannot generate traffic if it is not supported
by Google rankings. HTTPS websites are given utmost positions in Google’s
search bots’ database, thereby promoting its appearance in user searches.
2. Updates Browser Labels
Google’s Chrome browser has fastidiously become
the largest used browser of the world. And its standards of labeling websites
as “secure” and “not secure” are derived from the extension used by developers.
HTTPS prompts Google to label the website as a secure platform, for it is a
trusted secure extension.
3. Promotes Customer Confidence and Conversion
Rates
Customer inquiries like “How secure is your hotels website?”
are only ensued when a hotelier does not understand the impression that privacy
safe virtual platform creates. Hence, websites need to be HTTPS friendly
for increasing conversion rates by winning visitor’s trust.
The need to be HTTPS supervised
does to end with this list. Hoteliers can explore the other benefits of this
extension to develop their virtual image while doing away with unbeneficial
customer comments like “How secure is your hotel website?”
 |
| How Secure Is Your Hotels Website? Need To BeHTTPS |
