Wondering How Secure is Your Hotels Website? Check Out These HTTPS Standards for Comparison

HTTPS (Hyper Text Transfer Protocol Secure) is the medium through which encrypted information is sent across from a web browser to a server. It is essential for hotel websites, because it prevents privacy breach of user data and attacks by hackers onto company database. But besides the security provided by HTTPS, there are a number of features that make it an appropriate platform for hotel websites. The most fundamental of these features are as follows:

      1.      Enhanced Google Rankings

Search Engine Optimization (SEO) is indeed an incredible tool. But, smart SEO cannot generate traffic if it is not supported by Google rankings. HTTPS websites are given utmost positions in Google’s search bots’ database, thereby promoting its appearance in user searches.

      2.      Updates Browser Labels

Google’s Chrome browser has fastidiously become the largest used browser of the world. And its standards of labeling websites as “secure” and “not secure” are derived from the extension used by developers. HTTPS prompts Google to label the website as a secure platform, for it is a trusted secure extension.

      3.      Promotes Customer Confidence and Conversion Rates

Customer inquiries like “How secure is your hotels website?” are only ensued when a hotelier does not understand the impression that privacy safe virtual platform creates. Hence, websites need to be HTTPS friendly for increasing conversion rates by winning visitor’s trust.

The need to be HTTPS supervised does to end with this list. Hoteliers can explore the other benefits of this extension to develop their virtual image while doing away with unbeneficial customer comments like “How secure is your hotel website?”

How Secure Is Your Hotels Website? Need To BeHTTPS

How to boost OTA Ranking, Online Visibility and Meta Search

Things to do on Meta Search

        1. Google Business Listing:

            Check website button, direction/location of the property and OTA rates.

       2. TripAdvisor :

           Check Ownership of Business Listing, Reviews Reply, Photographs and OTA Rates.

      3. Trivago :

          Check if the rates are floating for every OTA.

Things to do For OTA’s

1. Channel Connected must include Agoda, AirBnB, Booking.com, Cleartrip, Expedia, Goibibo, Makemytrip, Travelguru, Yatra and VIA.
2. Check Rates on each OTA website and Application.
3. Main Image of the property should be same in all OTA (suggestion to add room category image as the main image as it brings guest to the main page of property).
4. Make rates common for all around the year and run a discount on off season.
5. Create Minimum Length of stay on Long Weekends, High Peak Season and festive Period.
6. Use of channel manager to update rates and inventory regularly, Give access to staff for inventory management using user management option.
7. Check content score in each OTA and also set a competitor to get what prices they are selling at.
8. Reviews reply and question reply to the guest is a must.
9. Always ask the guest to post a review and make a better relation for a positive feedback.
10. Evaluation of last year booking with the current year, if there is a downfall gets expert advice from your relationship manager/person who is handling the OTA.
11. Ensure each room category and rate plan is created on every OTA and rates validity is for next 12 months at least.
12. Most important, Acknowledge all the bookings from the OTA and build a good relation with the Marketing Manager of OTA. 

Thing to do on Official Website

1. Relevant Keywords to be added like Hotels in City Name, Best Hotels in City Name, Hotels near Attraction Point and City Name.
2. Check a basic SEO on website like page speed test, fav icon, Google analytics code, Image Tags,Social Media Links and Postings etc.
3. Always provides best rates when booking directly from official website,Google, TripAdvisor and Trivago. 10% less rates from the OTA is feasible and also appropriate.
4. Booking Engine, Payment Gateway and Rate Widget (Comparison of OTA Prices on Official Website).
5. Queries from the website should be entertained on highest priority. Check query form of website and allocate someone who can respond to them. Build a lead management process within the organization or use channel manager offline tool to trace them.

AsiaTech Inc

10 Cons How Branding Chains Disrupted Hotel Business

The following are the disadvantages of get contracted with branding chains:

1. Google Business Listing 

They change the name of Google Business Pages and make it “Branding Chain Name”  "Hotel ID”, "Location Name" not only this they replace your contact number with their customer care number.

2. Switching Business

Since they do contracting with hotel on 50% occupancy, they route the business of one property (Say Hotel X) to another if the occupancy rate of Hotel X is achieved. It becomes very convenient because they have their own number updated.

3. Average Revenue per Room

You will soon realize that you are getting a low room rates from OTA because they slash the prices up to 40%. If rooms of worth INR 2500 get booked on INR 1500 then automatically you will get business. Business is increased by decreasing the room rates.

4. Local Travel Agent Relation and Offline Business

Since the property is show cased at a very lower price in OTA so will start losing your offline business. Have you received any mailers from Travel Agent saying book “Branding Chain Name” Room Hotel X with us for best rates??

5. OTA Ranking Degradation 

Hotel A is paying 25% and Hotel B is paying you 17.5% for same category of hotel to OTA. The OTA would promote the property which is paying higher commission.

6. Offline Clients

This is the pure business of the hotel and here also hotel needs to pay a commission to these chains.

7. Partnership

Hoteliers are already associated with OTA and have a fair offline business. Hotelier need to pay commission on the amount which they are already earning.

The above points indicates the revenue loss and moving up to branding loss these are some points

8. Brand Name 

The guest ultimately knows the name of branding chains not your hotel. If he wants to rebook your hotel he will call those chains not you. If your property is not listed with them at that point there caller are smart enough to mold your client to their new contracted property.

9. Separation Time

Once you start realizing that you need to discontinue the contract due to general issues like nonpayment of bookings, low occupancy levels, loss of business, or other reasons you would require at least 3 months time to self brand your property, changing name in portals, change of bank account, also you need to invest in SEO services to change the Google Business Name, Removal of Branding Chain Name etc.

10. Legal Contracting

Most of the hoteliers are not satisfied by these branding chains but they do not have any options. They have a legal obligation term of 1 year at least or hotelier has to pay off them with a handsome amount.

How To Get Advantage Channel Manager Software For Hotels

Get direct booking with your hotel website by using our simple designed online booking engine software to increase your hotel booking.

Asiatech company offers the most dynamic modules from where travel agencies can easily manage for all hotel booking transactions from single user Eco friendly platform.

The advanced CRS Hotel Software: Offering more than compurterized reservations

The technological sphere we humans are living in, nothing is constant. The tech upgrade we are celebrating now, has already a new successor lined-up for a take over. While the some IT companies were rejoicing over automated systems in their work force, the master creations of artificial intelligence are already winning the citizenship of the human space. Why are we compromising our business capabilities with just any software?

The travel technology software like CRS or Centralized Reservation System, which can be abbrevated for database distribution system have allowed hotel chains to successfully automate, monitor and regulate all the contents of hotel information, room inventory and rates, reservation management process. The only hardwork a hotelier has to do - look out for competitive hotel technology software providers like Asiatech rather than wasting your investment in an oridinary CRS software wrapped under the glittery label of computerized reservation system.

What about CRS software?

There are several methodologies, such as the crs hotels software from which the hotelier can manage the entire hotel data such as the booked rooms, availability of rooms for guests etc.

The crs for hotels saves a lot of manpower and time, now the hotel managers can update the guest or their head by seeing the information in just a click through several sales channels.

The Central Reservation System helps in creating instant reservations, define the room type, thus, saving the manager from much of analysis. It also manages offline booking. The hotelier can avail their guest by showing the images of the rooms that they can show them by uploading it on the website.

The CRS system brings the benefits to the customers as they can cancel their reservation at any point in time; customers are also free to search the desired rooms as per location. This in turn, lessens the work that the hotel managers would have be assigned to do otherwise.

The Best Reason as To Why CRS for Hotels Is a Boon

CRS in a hotel stands for the central reservation system that is owned by the hotel a very common practice that is found in resorts and hotels of the tourism industry. CRS for hotels is a computerized coordination that revolves round the storage and allocation of information that concerns the resorts, hotels and other similar lodging facilities. 

A hotel central reservation system consists of several elements that make the life of the guests in the hotel easier. The hotel CRS software consists of profiles of the guests, their reservations, tariff and inventory control, groups and blocks, management data, global circulation interface, reporting, and PMS interface. A good hotel CRS system is highly beneficial for travel agencies who book the hotel in behalf of their clients, the hotel guests and the hotel staff who use it.

Here is a brief overlay of the information that is stored in hotel CRS System Company. The information provided in the CRS includes room rates, room types, the conditions of the room, the present inventories, the architecture found in the room, the relevant information regarding reservation, the graphical information that are provided in the form of video and pictures along with a much detailed information like the address, phone number or fax number of the guests together with their location.

Here are a few of the primary functions of the CRS – 

•    The software is relatively easy to use
•     It is totally flexible as well as scalable that is very suitable for growing business
•     It offers great connectivity of hotels to travel agents  online and the booking engines on the net

A good CRS for hotels makes life easier for all ensuring that there is no unrequited tension between the guests, the travel agents and the hotel as all the information in available to all.

Increase Your Market Visibility with the Help of Travel Technology Companies

If you are a part of the online travel industry then you must be familiar with travel technology companies. Today, globalization has diminished virtual boundaries across the globe and has facilitated easy business practices. In order to take advantage of this market scenario, you will have to take your business online and integrate it with modern day travel software. There are many people who travel to another country and book hotel beforehand through online hotel booking sites. If you could increase your visibility on such sites and make your presence feel to all the prospective customers, then your business is sure to grow by leaps and bounds.

A travel technology company is known to design products and services that overcome all the challenges and problems that are being faced in the travel industry. The products are designed to meet the desired specifications of individual travel organizations in the most effective and efficient manner. Whether you are a tour operator, travel agent or a hotel owner all your problems can be solved by the products designed by travel technology companies. It makes managing your business easy and smooth, as you can seamlessly update your room inventory and let the travel agents know about the real-time room availability status. This not only prevents overbooking but also allows working in an organized manner.

You can also ensure smooth fleet management system, airline reservation system, sightseeing features, and other related functions with the help of specially designed products. The service providers are pioneers in their field and hold years of experience. They know what are the challenges being faced by travel fraternity and how these challenges can be solved. With their expertise and technological know-how, you can never go wrong. 

 In today’s time, a travel booking website is a must-have for all travel companies. This will help to streamline your work and profits simultaneously. If you want to maximize your hotel bookings, then you should approach a travel technology company at the earliest and seek professional help from them. They will integrate your website with travel booking engine that will increase direct hotel bookings. It means you will not have to pay any commission to your travel agents, which you usually do for every booking. You can choose a product that matches your business requirements as there are multiple products and services that one can choose from.

You can choose either a B2B or a B2C travel booking search, whichever matches your preference. This will enable to compare and then book best flights, finding elite hotels at reasonable rates, sightseeing arrangement, arranging transfers, and much more.  With all these features attached to your online travel business, you can not only attract native customers but also overseas customers as well. Technology has taken our business processes to a whole new level that has enabled us to grow at an exponential rate. Now you can enjoy the larger market coverage and establish your business presence not only in your native country but also in other countries as well. So don’t wait further and take advantage of their exceptional products and services.